Quote of the day

July 16, 2007

Just spotted this in a previous post from TWL, clear, concise to the point, at a time when there’s lot’s of faffing about trying to “understand” this whole social media, web 2.0 and all that (anyone know what web 1.0 was, has it been replace? Is it still there?).

Worth bearing in mind next time a client/prospect asks you how you intend to deal with “them pesky blogs”

Consistent messaging across a range of media is a challenge because of the subtle differences in the way audiences engage with each medium. It’s the type of thing that really allows the PR industry to lead the way with insightful consulting, as getting it right relies on a degree of human judgement and experience. It’s certainly a lot more complicated than, say, a straight forward thing such as consistent pricing.


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