What we (say we) do

June 9, 2007

The Friendly Ghost has put some extra hours in looking up the kind of verbiage we use to describe ourselves…

“As my methodology I used its Web Page Explorer feature to extract and count the keywords from the pages on a selection of ten major UK PR agency sites that described what those companies did, usually the ‘about us’ page or similar. This meant I used copy representative of general descriptions of PR rather than specialities. It would probably have been better to identify keywords from entire sites but the software doesn’t have this ‘crawl’ feature.I then just collated the results across all the pages, removed the really generic words that could apply to any site, and here are the results, for keywords that appeared at least twice:”

Hot keywords include;

  • Communications
  • Clients
  • Business
  • People
  • Mission
  • Values
  • Corporate
  • Strategic
  • Global
  • Relationship

Values, that’s a good one! Go have a look and see just how much the average UK PR agency gets through before they get round to “work”


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