Changing direction?

June 8, 2007

…The World’s Leading… has provided a fine service to all of us in tech PR in the UK over the years – in fact TWL has been there all the while that I’ve been in UK PR – and looks set to move up a gear or two in the not too distant…

Andrew Smith of Object Marketing;

TWL has been around the tech PR biz for some time – hence why the content is nearly always “on the money”. And as Peter Kirwan has already pointed out, although one may think that the site is simply there to find fault with everything, TWL would really like to run some genuinely positive material – it just seems hard to come by – or no-one feels comfortable sharing it.

TWL’s post today could well be the change of direction that Andrew is expecting – a thoughtful and provocative look at the whole”there aren’t any good PR people about” chestnut, well worth a read if you’re in the game.

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