Quote of the day

Just spotted this in a previous post from TWL, clear, concise to the point, at a time when there’s lot’s of faffing about trying to “understand” this whole social media, web 2.0 and all that (anyone know what web 1.0 was, has it been replace? Is it still there?).

Worth bearing in mind next time a client/prospect asks you how you intend to deal with “them pesky blogs”

Consistent messaging across a range of media is a challenge because of the subtle differences in the way audiences engage with each medium. It’s the type of thing that really allows the PR industry to lead the way with insightful consulting, as getting it right relies on a degree of human judgement and experience. It’s certainly a lot more complicated than, say, a straight forward thing such as consistent pricing.

What’s the world coming to…?

Apologies for the prolonged absence… found myself press ganged by a group of Tibetan freedom fighters in Finsbury Park – not sure which bit was worse, being taken halfway round the world to indulge in hand to hand combat with Nepalese guerillas in an epic struggle to regain the sixteen square feet of the Himalayan foothills that is known as pni folong (roughly translates as “boggy patch”) or finding myself back in the Manor House neck of the woods for the first time in many a long year – some things just never change.

Anyway, among the seemingly endless lists of hapless flacks being soundly and justifiably beaten up by hacks who don’t have the time to respond to these releases (but manage to find the time to blog about how they don’t have the time to respond to releases) there have been a couple of interesting posts concerning the incredible liberties that some hacks take with this new-fangled internet technology and how mindlessly easy it has become to ask everyone for a favour, but few on the quality of the tech press. Now I’ve been vociferous on the whole issue of whether individuals should be exposed, so I’m not about to step over my own lines, but I hope the article on Coputers gets a proper kicking by the subs involved, otherwise I’ll have to buy dozens of copies and distribute them with a little note that says….

QUERY: Computers, Broadcast and Television equipment, Coputer hardware, Coputers Software, mobile phones, media players, PDA’s, motorbikes, technology,lifestyle, coputers business, marketing…

And if I’m not mistook, TWL is currently running not one but TWO competitions/awards affairs at the same time! And sponsored by Edelman no less…